It’s a brand which is also very well priced: the prices start at $125 (Canadian), and reach a lot higher for the crazier designs. He even swore that he would never sell anything by raw denim, and raw denim alone, and especially never washed out denim. When we asked him why, he replied with a question: “would you buy a luxury car with seats that were already worn out?”. The brand is as anti-bling as possible, and Brandon is creating a counter movement against designers which produce pre-worn and extortionately expensive jeans. To such an extent that the founder of Prps (a very high end jeans brand) even bought the whole range of this cut in Barney’s New York. I’ve also been wearing Naked&Famous for a few months now and I must admit that the weird guy cut (a semi-slim cut) is very well done. The person who creates the models has over 30 years of experience, and Brandon was also proud to inform us that nothing is designed on a computer. Brandon, the founder, is slim which explains why so much care has been taken to fit people with smaller physiques. Why do we like Naked&Famous and why would we recommend them?īecause their jeans are extremely well cut, especially for smaller builds. And we even left with sweets.īrandon Svarc, the founder of the brand, in the stockroom. We listened to demonic rockabilly on an old record-player (with the cries of angry women) whilst quietly discussing denim…whilst drinking a Japanese drink which explodes when you open it. Note from Geoffrey: I entirely agree with Benoit, meeting Brandon was like wining a ticket to ‘Charlie and the Chocolate Factory’: but with denim. My impressions? A brand which is a lot madder than I thought. So when I discovered that the Naked&Famous headquarters were in Montreal, you can imagine that we absolutely had to meet the founder. But above all, the brand is known for its crazy and original designs, such as the heaviest jeans in the world (which stand up by themselves), or their raspberry denim which smells of raspberries. Unfortunately, it’s barely distributed in France at all, but it nevertheless offers one of the best quality to price ratios in the jeans market today, mid-range between APC and Renhsen.
After arriving in Montreal, if there was one brand that I really wanted to learn more about, it was Naked&Famous.
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