He notes that a simple increase in market share isn’t the aim, instead “our aim is to raise the overall level of protection on the Internet”, and gives “thanks to all Kaspersky Free users for helping us save the world!” Kaspersky exclaimed that “successfully” would be an understatement, given that “with practically zero promo activity”, the Kaspersky Free product “was installed several million times, in doing so cranking up our market share considerably". So, how successful was this pilot programme? Kaspersky also noted the free version had been “successfully piloted in the Russia-Ukraine-Belarus region, in China, and also in the Nordic countries (that’s Denmark, Norway, Sweden and Finland, in case you were wondering).” And based on those three deductions, Kaspersky realised they had to do one thing, and fast: roll out a Kaspersky Lab freebie all over the planet!.An increase in the number of installations of Kaspersky Free will positively affect the quality of protection of all users, since the big-data-bases will have more numbers to work with to better hone the machine learning.
Kaspersky free install#
There are a lot of users who don’t have the ~$50 to spend on premium protection therefore, they install traditional freebies (which have more holes than Swiss cheese for malware to slip through) or they even rely on Windows Defender (ye gods!).In the paid-for versions there are many extra features, like: Parental Control, Online Payment Protection, and Secure Connection (VPN), which easily justify the ~$50 for premium protection.The free antivirus won’t be competing with Kaspersky's paid-for versions.The great man himself notes that the company has been “working on this release for a good year-and-a-half, with pilot versions in a few regions, research, analysis, tweaks and the rest of it,” and after all of that, Kaspersky and his team have deduced the following:
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